Packaging is the face of a product; brand owners use it to create a high recall value. World over, Holography is used to enhance the shelf appeal of products by incorporating multi-colour metallic patterns in the packaging or indeed making the entire packaging holographic in nature. Using the latest technology, Shriram Veritech has developed a variety of Holographic designs & patterns that can be integrated into flexible or rigid packaging. The impact is instant: you catch the attention of your customer & improve the aesthetic value of your packaging. If you believe that first impressions are most important, then start thinking about adding Holographic elements to your product packaging.

Many Companies today are using Holographic Packaging as an effective tool to combat counterfeits and simultaneously boost the visual appeal of the packaging. In addition, the customer perceives the product as being of high value. Shriram Veritech offers a diverse range holographic materials for this purpose such as PET / PVC / BOPP. These films are supplied to converters in various widths who covert the same into two or three layered laminates which are then used in FFS machines for filling / sealing the pouches.

Holographic materials can be used effectively in rigid packaging whereby the brand owner is not restricted to using normal printing technologies. The entire packaging can metallic with overprinting. This attractive multicolour packaging helps to give your product a striking appearance, besides enhancing its brand identity.